Develop and manage comprehensive public relations and media relations programs to effectively position Central Maine Healthcare as an integral healthcare provider in Maine, by supporting strategic goals and system marketing/public relations plans for key clinical and ancillary areas.
As the primary point of contact for media and PR partners, this person will provide public relations counsel, editorial services and crisis planning/response for key strategic initiatives, programs, special projects, events and/or breaking news or potential crises; ensure a positive and cohesive public image; communicate the system mission and vision to the media through an ongoing media relations and communications program, including the development and dissemination of news, feature and photo releases, proactive engagement of key external stakeholders and media representatives, as well as reactive response to external requests for comment and information.
Educational Requirements: Bachelor's degree required. Bachelor's degree in journalism, public relations, communications, English or related field preferred.
Experience Requirements: 5-7 years management experience in media/public relations / marketing/ communications preferably in a large medical practice setting, health care or community organization. Must have news media or media relations experience and strong knowledge of communication and public relations practices, methods and strategies. Must possess basic management principles and have experience in developing and maintaining budget. Must have proven communication skills and abilities in writing and interpreting concepts/ideas into written and/or verbal form to selected audiences. Must be able to work well under pressure and deadlines and be flexible and adaptable to unexpected changes.
Internal Number: 22911
About Central Maine Healthcare
Central to all we do is you.
An integrated healthcare delivery system, Central Maine Healthcare (CMHC) serves 400,000 people in the central, western, and mid-coast regions of the state. One flagship medical center, two rural, critical access hospitals and an extensive variety of primary and specialty care practices located in 15 communities throughout the region make up the CMHC system.
Central Maine Healthcare is focused on exceptional quality and patient access to care. Affiliated with Mass General Hospital in Boston, CMHC provides Mainers the most innovative and current treatments available without having to leave their hometown. The Mass General affiliation gives CMHC patients greater access to sub-specialty care in hematology/oncology, neurology, stroke, and trauma.
Whether seeing your primary care provider, a highly-qualified specialist within our healthcare network, or visiting one of our three hospital locations throughout Maine, be assured that with Central Maine Healthcare you’re always receiving accessible, comprehensive, world-class care.